Turborilla to triple sales

The game Mad Skills Motocross hit the market in August 2009, and so far it has exceeded all expectations with regards to sales. But it doesn’t end there. 

- This game should have a shelf life of another six years, and we believe that sales will triple in 2010, says Tobias Anderson, owner and founder of Turborilla.

New premises and more employees

Together with his employed developer Peter Sundqvist, Tobias has now waved goodbye to Bic Factory, the business incubator that has been Turborilla’s home for two years. After moving into new premises in the city, the small company has strong faith in the future. And soon they will be hiring a third person, a marketing executive. 

- At the moment I am developing a feature for the motocross game, so we won’t have time for marketing, explains Tobias.

Mad Skills Motocross is the first game from Turborilla who now aims to triple the figure in 2010.

And marketing is particularly important. It is not enough to just develop games; they also need to be sold, and the market needs to be under constant cultivation. Otherwise, explains Tomas, you run the risk of a sales dip if you focus all your energy on building the games. They also need to reach customers.

Tobias Andersson has studied computer technology at Luleå University of Technology and his partner Peter Sundqvist is a computer scientist from Umeå University. Together they have thorough knowledge of game design and as they have proven their skill, this has led to more jobs apart from their own Mad Skills Motocross.

Financial strategy game

- We’ve developed a financial strategy game for a German client, and we’ve also produced advertisement games for various companies, Tomas mentions, giving a couple of examples.

Planet Mule

The financial strategy game is called Planet Mule and in a month the game has grown to have more than 12,000 registered users. The objective of Planet Mule is for the players to build factories to produce goods, which they then sell at the highest possible price. Whoever makes the most profit is the winner.

With their own games as well as independent commissions, the future looks bright for Turborilla, and Tobias Andersson feels confident about the coming months.

- You have to have guts, and it’s ok to fail. But we have a long-term strategy in building our own brands that will see us through, says Tobias Anderson. That this is a confident man from northern Sweden who has found solid ground as a businessman is clear for everyone to see.